Engauge to be aligned with ZenithOptimedia’s Moxie to create digital powerhouse with enhanced social marketing capabilities
Publicis Groupe announced today the acquisition of Engauge Marketing LLC, the advertising and digital services agency based in Columbus, Ohio, USA. Engauge provides full-service advertising and digital services with a burgeoning social marketing practice to more than 30 clients, including Nationwide Insurance, Cisco Systems, and The Coca-Cola Company.
Engauge Marketing will become part of the ZenithOptimedia Group in the United States and will be aligned with Moxie, the Group’s digital advertising agency based in Atlanta. ZenithOptimedia Group will look to maximize operational synergies and complementary capabilities across the two organizations while maintaining the Engauge and Moxie brands in the marketplace.
Tim Jones, CEO of ZenithOptimedia Group, North America said:
“This union expands the range of communication services we can provide to clients, particularly in social marketing and content marketing. Our digital operations in Atlanta are now market-leading in scale and in depth of resources. We’re excited by the range of resources this provides as we look to the future.”
To read the full press release click here
