Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...
read moreRetailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year Online video to grow 14% a year as consumers continue...
read moreMobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, published today, advertisers across the...
read moreZenith’s latest Advertising Expenditure Forecasts, published today, reports a resilient global ad market, with global advertising expenditure expected to grow 7.3% in 2022. While slightly below its 8% forecast in June...
read moreGrowth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India...
read moreIncreased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...
read moreNorth America will be the strongest region with 12% adspend growth this year The cost of television advertising to rise 11%-13% Online video and social media adspend to grow 15% annually...
read moreGlobal advertising to grow 4.6% in 2013, led by developing markets and digital media Global ad expenditure growth forecast to strengthen over the next two years, rising from 3.8% in 2012...
read moreBut tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
read moreGlobal ad recovery to accelerate from 4.1% growth in 2013 to 5.6% in 2015 Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012...
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