Carol Kerr But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
Read more Carol Kerr Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
Read more Carol Kerr As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe....
Read more Carol Kerr Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to the future of mobility. (originally published by IAB UK) It...
Read more Carol Kerr Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead. Moran was previously Managing Director Global Clients for OMD and brings with...
Read more Carol Kerr People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...
Read more Carol Kerr Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside with Managing Partners Sannah Rogers and Jon Stevens and Head...
Read more Carol Kerr Identity management, transparency and personalisation (originally published by IAB Europe) At the 13th annual IAB Interact – IAB Europe’s flagship digital advertising conference – Zenith will discuss resolving the personalisation conundrum...
Read more Carol Kerr Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term sustainable growth and value creation. The Company selected Zenith as...
Read more Carol Kerr Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has been acting in the role for eight months, replaces Angela...
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