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ArchiveCarol Kerr

ZOProfile Carol Kerr
news | 10th December 2019

Zenith UK continues to foster great talent with four management team promotions

Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces...

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ZOProfile Carol Kerr
news | 9th December 2019

Global advertisers will increase adspend by 4.3% in 2020

Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues to rise, but supply is falling as consumers turn to...

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ZOProfile Carol Kerr
news | 29th November 2019

Abelardo Ibáñez as new CEO of Zenith in Spain

Zenith announces the appointment of Abelardo Ibáñez as the new CEO of Zenith in Spain. Abelardo will report in Spain to Fernando Rodriguez, CEO of Publicis Media Spain, and globally to...

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ZOProfile Carol Kerr
news | 25th November 2019

Programmatic adspend to exceed US$100bn for the first time in 2019

69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed...

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ZOProfile Carol Kerr
news | 11th November 2019

E-commerce and premium digital media to drive beauty adspend recovery

Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline Internet advertising overtook television as the biggest medium for beauty...

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ZOProfile Carol Kerr
news | 24th September 2019

Bryan Jackson has been appointed as Zenith Atlanta’s EVP, Managing Director.

Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa House, a video production and original film company. Earlier he...

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ZOProfile Carol Kerr
news | 24th September 2019

Zenith US appoints Greg Castronuovo to head its West Coast operations as president.

Zenith is tapping Greg Castronuovo to head its West Coast operations as president. Based in Los Angeles, he will report to Solange Claudio, president-Chief Operating Officer of Zenith, Moxie and MRY....

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ZOProfile Carol Kerr
news | 5th August 2019

Healthcare adspend growth held back by rising costs and downward pressure on prices

But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...

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ZOProfile Carol Kerr
news | 8th July 2019

Internet advertising will exceed half of global adspend in 2021

Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...

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ZOProfile Carol Kerr
news | 24th June 2019

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe....

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