Carol Kerr
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline Internet advertising overtook television as the biggest medium for beauty...
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Carol Kerr
Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa House, a video production and original film company. Earlier he...
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Carol Kerr
Zenith is tapping Greg Castronuovo to head its West Coast operations as president. Based in Los Angeles, he will report to Solange Claudio, president-Chief Operating Officer of Zenith, Moxie and MRY....
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Carol Kerr
But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
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Carol Kerr
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Carol Kerr
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe....
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Carol Kerr
Turning “dumb” devices smart to linking offline and online ecosystems together, Katharine Hansford, Digital Transformation Director at Zenith, looks ahead to the future of mobility. (originally published by IAB UK) It...
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Carol Kerr
Today, Zenith Worldwide announced the appointment of Lee Moran, who joins the agency’s leadership team as Global Client Lead. Moran was previously Managing Director Global Clients for OMD and brings with...
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Carol Kerr
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...
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Carol Kerr
Today, Richard Kirk joins Zenith UK as Managing Partner (Strategy & Data). Kirk, who arrives from Amazon, will work closely alongside with Managing Partners Sannah Rogers and Jon Stevens and Head...
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