Carol Kerr
Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service. Cummins also announces...
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Carol Kerr
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues to rise, but supply is falling as consumers turn to...
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Carol Kerr
Zenith announces the appointment of Abelardo Ibáñez as the new CEO of Zenith in Spain. Abelardo will report in Spain to Fernando Rodriguez, CEO of Publicis Media Spain, and globally to...
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Carol Kerr
69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed...
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Carol Kerr
Online brand building compensates for declining TV and magazine audiences Beauty adspend to strengthen throughout 2019-2021 after two years of decline Internet advertising overtook television as the biggest medium for beauty...
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Carol Kerr
Zenith U.S. is appointing Bryan Jackson as the agency’s EVP/managing director, Atlanta. Prior to joining Zenith, Jackson was CMO of Chispa House, a video production and original film company. Earlier he...
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Carol Kerr
Zenith is tapping Greg Castronuovo to head its West Coast operations as president. Based in Los Angeles, he will report to Solange Claudio, president-Chief Operating Officer of Zenith, Moxie and MRY....
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Carol Kerr
But tech-driven services and demographic change promise a brighter future Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
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Carol Kerr
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Carol Kerr
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe....
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