Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising...
Read moreCoty and agency Zenith have selected three start-ups as part of a Digital Accelerator Program that will now work with the beauty brand to develop artificial intelligence applications aimed at driving...
Read moreRetail brand Clas Ohlson has chosen Zenith as their new media agency in Norway after three years with IUM. “A great acknowledgment and milestone for us,” says chairman Tim Nilo. Clas...
Read moreZenith is partnering with its client Coty to help the beauty company incorporate artificial intelligence and related technology into its brand portfolio. Expanding on last year’s Digital Accelerator initiative that connected...
Read moreZenith Australia CEO Nickie Scriven today announced the promotion of Angela Swayn to General Manager of Zenith Sydney. In her new role, Swayn will be responsible for the leadership of the...
Read moreZenith has new leader for its business in China, following the cross-group promotion of Ellen To to the role of CEO, Zenith China. Ellen joined Starcom MediaVest in 2007, working her...
Read moreZenith has hired Rian Shah for a new London-based leadership role focused on driving brand growth for clients. Reporting to Zenith’s Global Brand President Vittorio Bonori, Rian will join the network...
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