Challenge

To increase awareness of the danger of date-rape drugs, particularly amongst young adults, and to create discussion at a legislative level.

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Insight & Idea

In crowded bars drinks are often left unattended, and it takes only seconds for attackers to insert a date-rape drug into the drink. The drug has no taste, colour, or smell, and so is hard to detect. This is also compounded by the fact that the drug is quickly dissolved into the blood stream and is almost impossible to identify on examination. We wanted to increase awareness of the date-rape drug, and secondly to clearly warn that unattended drinks can turn a fun night out into a crime scene.