Mobile to drive 19.8% increase in online video consumption in 2016
The average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, according to the Online Video...
Read moreCoty appoints ZenithOptimedia Group as global media agency of record
Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV. The win sees...
Read moreInternet will be biggest medium in third of global ad market by 2017
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of...
Read moreBlue 449 opens fifth network office with launch in Germany
Blue 449, part of the ZenithOptimedia group, has opened its fifth network office with the launch of the agency in Germany. Since the global launch of Blue 449 in March, the...
Read morePUBLICIS GROUPE ACQUIRES MATCH MEDIA IN AUSTRALIA
Publicis Groupe announced the acquisition of Match Media, Australia’s leading independent media agency. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449. As part of...
Read moreMarco Dörper promoted to Managing Director of Optimedia Düsseldorf
Marco Dörper, 49, is the new Managing Director of the Düsseldorf-based media agency Optimedia, with immediate effect. Dörper has spent the majority of his 18-year media career in the company’s sister...
Read moreInternet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an...
Read moreGlobal rollout of Blue 449 continues with launch of Italy agency
Blue 449, part of the ZenithOptimedia Group, has opened its third network office with the launch of the agency in Italy. This follows the global launch of Blue 449 in March,...
Read moreZenithOptimedia acquires Czech & Slovak performance agency B2B Group
Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be aligned with Performics, ZenithOptmedia’s global performance...
Read moreGoogle strengthens its position as world’s largest media owner
Facebook is the fastest-growing media owner in ZenithOptimedia’s global top 30 Google’s dominance as the world’s largest media owner has increased, with the gap between it and its nearest competitor widening...
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