ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you will be able to follow all of our activities via our dedicated dmexco blog www.weconnectsmarter.com.

Held in Cologne, Germany, on Wednesday and Thursday next week, the Digital Marketing Exhibition and Conference (dmexco) attracts 32,000 delegates from over 100 countries. Led by the ZenithOptimedia, VivaKi and Performics teams in Germany, the ZenithOptimedia Group will have four main stage presentations and will host two seminars. On Wednesday 16th, we have three global leaders and a market CEO on stage. ZenithOptimedia CEO Steve King will join our SCA client Ralf Rau on stage in a keynote session about how agencies, clients and media partners can better work together: ‘The Magic Triangle: Collaborative Growth’. Michael Kahn, Global CEO Performics, will join a performance marketing panel, entitles: ‘Tapping into the Power of Consumer Intent’.

Newcast Global Managing Director, Mark Waugh, will take part in a future-facing panel: ‘Gunning for Marketshare: A new intersection of Media, Creative & Consultancy’, and Tomas Lauko, CEO ZenithOptimedia Russia, will take part in a session on marketing technology, called ‘Bridges into the World: Business Models for MarTech’.

Partnering with Global Web Index, ZenithOptimedia will host a seminar on the future of mobile, led by Chief Digital Officer Stefan Bardega: ‘The Mobile Imperative: Five Emerging Mobile Trends For Marketers’. Performics AKM3 in Germany will own a seminar on search engine and app store optimisation.

Performics AKM3 will have a trade stand at dmexco and ZenithOptimedia and Performics will share a space at the VivaKi lounge. VivaKi has been a sponsor of Dmexco since its launch.

For more information go to http://dmexco.de/en/Home

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