Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues to rise, but supply is falling as consumers turn to non-commercial media Media inflation has exceeded adspend growth throughout the decade US-China trade war will offset the gains from sport and elections in 2020 … Continue reading Global advertisers will increase adspend by 4.3% in 2020