To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in the consumer experience, or how it affects market share. Our solution...
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Jonathan Barnard Head of ForecastingFIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...
Read moreVivaTech is one of the world’s largest technology events that celebrates today’s innovations and tomorrow’s possibilities. It’s for everyone who believes in the power of technology to transform business and society....
Read moreArtificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we do business. At Zenith, we made a big bet in the...
Read moreWith rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce solutions. You can learn about a product, consider...
Read moreShoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to another site. However, its adoption by brands has...
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