Are you ready for AI?
Artificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we do business. At Zenith, we made a big bet in the...
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Closing the sales and marketing gap
With rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short thanks to eCommerce solutions. You can learn about a product, consider...
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New Perspectives: How retailers can improve shoppable content
Shoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to another site. However, its adoption by brands has...
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New Perspectives: What is on the horizon for Amazon?
Amazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have been triggered by a variety of factors including...
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Experience on demand
From token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...
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New Perspectives: Programmatic opens up new paths to growth
According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The...
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