Oksana Matviichuk SVP, B2B Strategy, Zenith USA
Oksana Matviichuk, SVP, B2B Strategy, Zenith USA is part of the Forbes Agency Council, which is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies....
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Stuart Johnston & Victoria Delaney Global Commerce Directors
When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few eyebrows. Despite Nike’s undeniable brand awareness and loyalty,...
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Oksana Matviichuk SVP, B2B Strategy, Zenith USA
With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will...
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Stuart Johnston Global Commerce Director
In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...
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Kevin Germain and Nick Roberts Owned Strategy Manager, Senior Content Marketing Executive
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...
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Stuart Johnston Global Commerce Director
Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...
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