With the cookies dying, we’ve all read about Google’s ambition to take a collaborative approach with the AdTech ecosystem to build a more privacy-first web. While the Chrome Privacy Sandbox has...
Read moreWith the advent of cookie-led demographics or behavioural targeting, their distant cousin in digital advertising, contextual advertising, has been living in the shadows. However, it seems now with consumers demanding control...
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Benoit Cacheux Global Chief Digital Officer
Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated...
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Benoit Cacheux Global Chief Digital Officer
I had the recent pleasure of joining an agency-brand fireside chat at the latest Programmatic Pioneers virtual event. Titled “Thinking partnership, not service: How can agencies and brands build collaborative relationships...
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Benoit Cacheux Global Chief Digital Officer
Benoit Cacheux, Global Chief Digital Officer at Zenith sat down with Sharon Braude, Director of Marketing Technology, Operations & CRM for The Walt Disney Company EMEA at the Technology for Marketing...
Read moreBrand purpose has never been more vital than right now. Ben Lukawski, Zenith’s Global Chief Strategy Officer, joined a panel at Advertising Week 2020 to discuss if now is the perfect...
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