Follow ZenithOptimedia at dmexco
ZenithOptimedia Group will have a significant presence at dmexco 2015, the leading global digital conference for the marketing industry. And this year, you will be able to follow all of our...
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Why Google’s new structure is good news
Google has announced a major overhaul of its corporate structure. The new structure creates a holding company which is called Alphabet. This will comprise a collection of companies, the largest of which...
Read moreMoxie enters the world of augmented reality at Cannes Lions
Augmented Reality (AR) and Virtual Reality (VR) have been around for decades, but technological barriers have slowed both development and adoption. Today, with the staggering advances in miniaturisation, processing power, networking...
Read moreYoung adults who are in control of their career are 56% happier
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Jonathan Barnard Head of Forecasting
The nine regions that shape global adspend growth
Since 2012 we’ve focused on nine regions of our own definition that we think capture similarities of behaviour and advertising growth more effectively than simply looking at regions defined by geography,...
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Jonathan Barnard Head of Forecasting
How the internet is fuelling global adspend growth
The internet is still the fastest growing advertising medium by some distance. As our global Advertising Expenditure Forecasts show, it grew 17.1% in 2013, and we forecast an average of 16%...
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