CES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...
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Jonathan Barnard Head of Forecasting
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
Read moreThe long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...
Read moreAn overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized,...
Read moreTo date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in the consumer experience, or how it affects market share. Our solution...
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Jonathan Barnard Head of Forecasting
FIFA World Cup 2018, which kicks off in Russia next week, will captivate audiences around the world and provide fertile ground for brands to cultivate their relationships with valuable audiences. About...
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