The Voice
From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to smartphone. Developments in machine learning and natural-language processing...
Read moreShop as you view
From static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted that ‘shoppable content’ would take off in 2017....
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New Perspectives: Snapchat – a year on after its IPO
Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business performance and their ability to be a viable...
Read moreGoogle’s YouTube advertising changes
Google announced numerous changes to YouTube advertising, and is considered the most important updates since the origin of the most popular online video platform. The objective is to clean up its content, in order...
Read moreArtificial Intelligence
From ‘basic applications’ to ‘dynamic applications’ Predictions for 2017 This has been a seminal year for artificial intelligence (AI), with much of the media hype – and consequent ‘replacement anxiety’ which...
Read moreRethinking targeting
From Gen Z to perennial marketing Predictions for 2017 Targeting is crucial in identifying new sources of business growth. The twenty-something demographic is always in the spotlight as they represent the...
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