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BlogLooking at things differently

Commerce Queens[1] Stuart Johnston & Victoria Delaney Global Commerce Directors
30th January 2020

Nike & Amazon is over. Enter stage right: Zalando.

When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few eyebrows. Despite Nike’s undeniable brand awareness and loyalty,...

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oksana Oksana Matviichuk SVP, B2B Strategy, Zenith USA
29th January 2020

How To Define B2B Success In 2020

With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
17th December 2019

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...

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Zenith Small Use Peak 110×110 Kevin Germain and Nick Roberts Owned Strategy Manager, Senior Content Marketing Executive
26th November 2019

So you want to reduce your bounce rate. But what does that really mean?

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
26th November 2019

Is Over-Hyping Direct-to-Consumer Underplaying its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...

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Zenith 2015-916 Victoria Delaney Global Commerce Director
25th November 2019

The Nike and Amazon breakup

Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it. Nike recently announced that, after a two-year period,...

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