Shoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to another site. However, its adoption by brands has...
Read moreAmazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have been triggered by a variety of factors including...
Read moreFrom token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...
Read moreAccording to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The...
Read moreFrom ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to smartphone. Developments in machine learning and natural-language processing...
Read moreFrom static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted that ‘shoppable content’ would take off in 2017....
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