When news broke at the tail end of 2019 that Nike was controversially ceasing its direct-sale agreement with Amazon, it raised a few eyebrows. Despite Nike’s undeniable brand awareness and loyalty,...
Read more
With 2020 arriving, we as a field need to start moving toward new ways and strategies to approach the B2B market. As the market evolves, I believe these B2B strategies will...
Read more
In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...
Read more
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...
Read more
Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...
Read more
Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it. Nike recently announced that, after a two-year period,...
Read more