Experience on demand
From token service to built-in ‘immediate’ service Predictions for 2017 The experience economy was the big headline in most 2017 trend reports. This refers to consumers’ growing appetite for experiences...
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New Perspectives: Programmatic opens up new paths to growth
According to Zenith’s Programmatic Marketing Forecasts, over two-thirds of display advertising globally will be traded programmatically within 12 months. In the most advanced markets, that figure will rise to 90%. The...
Read moreThe Voice
From ‘simple skills’ to ‘seamless interaction’ Predictions for 2017 Voice is the next big step in computing, after the transition from desktop to smartphone. Developments in machine learning and natural-language processing...
Read moreShop as you view
From static content-shopping to live-stream retail Predictions for 2017 The ways in which we shop have changed dramatically, and many trend reports predicted that ‘shoppable content’ would take off in 2017....
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New Perspectives: Snapchat – a year on after its IPO
Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business performance and their ability to be a viable...
Read moreGoogle’s YouTube advertising changes
Google announced numerous changes to YouTube advertising, and is considered the most important updates since the origin of the most popular online video platform. The objective is to clean up its content, in order...
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