Insight
Move On Up: Driving ROI through smarter use of mobile
The rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster...
Insight
World Economic Forum: Insights from Davos 2015
Steve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the...
Insight
2015 Emerging Top Ten Trends
Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation. This report sheds light on how new...
Insight
The Pursuit of Happiness: Creating Meaningful Brand Experiences for Millennials
‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to...
Insight
2015 International CES: five trends for marketers
It’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics...
Insight
Making the transition to mobile: what we can learn from Facebook
With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...
