Insight

Move On Up: Driving ROI through smarter use of mobile

The rapid growth of the mobile internet is disrupting business models even more than the PC revolution, due to its increased distribution, faster...

  
Insight

World Economic Forum: Insights from Davos 2015

Steve King – ZenithOptimedia’s CEO, Worldwide – reports from the Worldwide Economic Forum in Davos, and gives an overview of some of the...

  
Insight

2015 Emerging Top Ten Trends

Welcome to ZenithOptimedia’s 2015 Emerging Top Ten Trends. Its overarching theme is Millennials’ desire for personalisation. This report sheds light on how new...

  
Insight

The Pursuit of Happiness: Creating Meaningful Brand Experiences for Millennials

‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to...

  
Insight

2015 International CES: five trends for marketers

It’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics...

  
Insight

Making the transition to mobile: what we can learn from Facebook

With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...