Insight

The Pursuit of Happiness: Creating Meaningful Brand Experiences for Millennials

‘The Pursuit of Happiness’ study is a global Active Understanding initiative to discover valuable local insights about Millennials. We initiated this study to...

  
Insight

2015 International CES: five trends for marketers

It’s the time of the year again when technology companies descend on Las Vegas to showcase their latest innovations at the Consumer Electronics...

  
Insight

Making the transition to mobile: what we can learn from Facebook

With one billion mobile users and 60% of its revenues from mobile, Facebook is the poster child for mobile transformation. We asked Facebook...

  
Insight

Data and Creativity

Creativity has fundamentally changed. In the 24/7, consumer-centric digital world, brands need to tell new and more authentic stories, and this has necessitated...

  
Insight

Owned First

For the past 60 years, marketing wisdom has dictated that paid media – notably the 30-second TV spot – has had priority over...