The Power of Transformative Ideas

Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results.

Last week at the Cannes Lions International Festival of Creativity, Publicis Media was recognized with 93 honors – including 13 Gold, 21 Silver and 19 Bronze Lions, with 40 additional shortlisted entries. This would not have been possible without our clients and partners who entered, demonstrating their belief in our work and the value it delivers. We are deeply thankful for our partnership, and incredibly proud to move the industry into the future together.

In celebration of the power of creativity, 
leaders from across our brands have identified Cannes 2018 work emblematic of three core themes: Human Storytelling, Tech-Enabled Innovation, and Big & Bold Ideas.

Each featured case is hyperlinked to the Cannes 2018 website for viewing. To access the work in full detail, simply create a free account at We hope you enjoy.

Articles from this publication

One Year Later: AI, Creativity and the Future of Our Industry

An AI-powered innovation, Marcel was created to enable the first truly borderless, frictionless workforce, comprised of 80,000 employees worldwide. It’s a key component...


Human Storytelling

The compelling force of a well-constructed narrative has the power to take a brand to new heights. THE MOST GERMAN SUPERMARKET, EDEKA Edeka...


Tech-enabled Innovation

Consumers expect that brands not only meet them at their adoption stage but also deliver experiences that surprise and delight.   FIGHT FOR...


Big & Bold Ideas

The most powerful ideas are those that not only change minds or bottom lines, but also change the world. THAT COKE IS A...

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