Advertising Expenditure Forecasts June 2017
£495.00Zenith is pleased to announce that the new edition of its Advertising Expenditure Forecasts is now available. This edition covers 81 markets, provides forecasts to 2019, and we also report actual data for 2005 to 2016 where available. Approximately 185 A4 pages, published quarterly.
Data is split by medium for each market: newspapers, magazines, TV, radio, outdoor, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.
Countries / regions covered
Central and Eastern Europe
- Armenia
- Azerbaijan
- Belarus
- Bosnia & Herzegovina
- Bulgaria
- Croatia
- Czech Republic
- Estonia
- Georgia
- Greece
- Hungary
- Kazakhstan
- Latvia
- Lithuania
- Moldova
- Poland
- Romania
- Russia
- Serbia
- Slovakia
- Slovenia
- Turkey
- Ukraine
- Uzbekistan
Western Europe
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- United Kingdom
Asia Pacific
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
North America
- United States of America
- Canada
Latin America/Caribbean
- Argentina
- Brazil
- Chile
- Colombia
- Costa Rica
- Ecuador
- El Salvador
- Mexico
- Panama
- Peru
- Puerto Rico
- Uruguay
- Venezuela
Middle East and North Africa
- Bahrain
- Egypt
- Kuwait
- Lebanon
- Nigeria
- Oman
- Pan Arab
- Qatar
- Saudi Arabia
- United Arab Emirates
Rest of World
- Israel
- South Africa
Contents include Regional summaries
- Asia Pacific
- Central & Eastern Europe
- North America
- Latin America
- Middle East and North Africa
- Rest of the World
- Western Europe
- Worldwide
Advertising Expenditure 2005 – 2019
- Total
- Newspapers
- Magazines
- Television
- Radio
- Cinema
- Outdoor
- Internet
Expressed in:
- Local currency
- US$
Market Commentary
- Economic outlook
- Political developments
- New media opportunities
Plus extended appendices including our full data set (Excel only)
- Consumer Price Inflation
- GDP
- Adspend as % of GDP
- Population
- Total adspend
- Adspend per capita
- % share of adspend by medium
- Adspend by medium
- Total adspend growth rates in current/constant prices
Data goes back as far as the earliest available year
Media Consumption Forecasts 2019 
Advertising Expenditure Forecasts March 2019 
Automotive Advertising Expenditure Forecasts 2019 
Advertising Expenditure Forecasts December 2018 
Programmatic Marketing Forecasts 2018 
Advertising Expenditure Forecasts September 2018 
Online Video Forecasts 2018 
Luxury Advertising Expenditure Forecasts 2018 
Advertising Expenditure Forecasts June 2018 
Media Consumption Forecasts 2018 
Advertising Expenditure Forecasts March 2018 
Thirty Rising Media Markets 2018 
