Beauty Advertising Expenditure Forecasts 2019
This is the first edition of Zenith’s Beauty Advertising Expenditure Forecasts, which details advertising expenditure by beauty brands in 13 key markets. It provides historic figures for advertising expenditure across the beauty category from 2010 to 2018, with forecasts to 2021. The expenditure figures are broken down by medium: newspapers, magazines, TV, radio, outdoor, cinema, and internet advertising, with internet advertising divided into display, video, social and search. For each market the figures are accompanied by commentary from local market experts.
Note that the availability of data varies by market. 35 A4 pages, published annually. PDF only.
- South Korea