Healthcare Advertising Expenditure Forecasts 2019

This is the first edition of Zenith’s Healthcare Advertising Expenditure Forecasts, which details advertising expenditure by healthcare brands in 13 key markets. It provides historic figures for advertising expenditure across the healthcare category from 2010 to 2018, with forecasts to 2021. The expenditure figures are broken down by medium: newspapers, magazines, TV, radio, outdoor, cinema, and internet advertising, with internet advertising divided into display, video, social and search. For each market the figures are accompanied by commentary from local market experts.