Luxury Advertising Expenditure Forecasts 2018

Zenith is pleased to introduce the fourth edition of its Luxury Advertising Expenditure Forecasts. This edition covers 23 markets, with detailed information on the biggest 12. This report focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, watches & jewellery and hospitality. It contains historic figures by medium from 2014, with forecasts to 2019. Approximately 49 A4 pages, published annually.

Data is split by medium for each market: newspapers, magazines, TV, radio, outdoor, cinema, and digital. Digital is divided into five categories where available: display, search, video, social, and all other digital. The figures are accompanied by commentary on the development of the luxury advertising markets in the key 12 countries, which help put the advertising expenditure figures into context.

Note that this report is only available as a pdf.

Countries / regions covered

  • Australia
  • Brazil
  • China
  • Colombia
  • France
  • Germany
  • Hong Kong
  • Italy
  • Japan
  • Malaysia
  • MENA
  • Mexico
  • Netherlands
  • Peru
  • Russia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States of America

Contents Covered

  • Foreword
  • Methodology
  • Introduction
  • Regional summaries
  • Top 12 market analysis