Mobile Advertising Forecasts 2017

We are pleased to announce the second edition of Zenith’s Mobile Advertising Forecasts, which is intended to gather all the information we have on mobile advertising and technology in one place, emphasising its scale and importance.

This edition looks at mobile advertising and mobile technology in 52 key countries around the world. It forecasts the rising amount of time consumers devote to mobile internet use, the spread of smartphones and tablets, and the growth of mobile adspend, and provides commentaries on the state of mobile advertising. For most markets, it offers historical data from 2010 to 2016, with forecasts to 2019.

Countries / regions covered

Central and Eastern Europe

  • Belarus
  • Bosnia & Herzegovina
  • Bulgaria
  • Estonia
  • Greece
  • Hungary
  • Latvia
  • Lithuania
  • Poland
  • Romania
  • Russia
  • Serbia
  • Ukraine

Western Europe

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Japan
  • Malaysia
  • New Zealand
  • Singapore
  • Taiwan
  • Thailand

North America

  • United States of America
  • Canada

Latin America/Caribbean

  • Argentina
  • Colombia
  • Ecuador
  • Peru
  • Mexico

Rest of World

  • Israel

Other markets

  • Czech Republic
  • Ireland
  • Norway
  • Pakistan
  • Philippines
  • Portugal
  • Slovakia
  • South Africa
  • South Korea