New Media Forecasts 2013


ZenithOptimedia is pleased to announce that the second edition of its New Media Forecasts is now available. This edition covers 32 markets, for which we provide forecasts to 2016 for a number of different aspects of new media, with backdata to 2010 where available. Approximately 123 A4 colour pages, published annually.

We include a variety of data on the top digital media markets (ranked according to a mixture of absolute size and percentage of total adspend taken by internet expenditure). Each country entry comes with a detailed commentary exploring the market and trends such as local variations in social media usage and online retailing. As with our Advertising Expenditure Forecasts, the articles are informed by the local knowledge of our teams working in the markets covered.

Forecasts to 2016 include:

  • Internet users
  • Homes with internet connection
  • Homes with broadband internet connection
  • TV homes with IPTV
  • Smartphone penetration
  • Tablet computer penetration
  • Internet advertising expenditure

Countries covered:

  • Australia
  • Austria
  • Belarus
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Ecuador
  • Estonia
  • Finland
  • France
  • Germany
  • Hungary
  • Ireland
  • Israel
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Norway
  • Pakistan
  • Russia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United Kingdom
  • United States of America