With the theme of the IAB UK’s Nonference being ‘don’t take notes, take part’ , Zenith Worldwide’s Head of Performance Content, Stuart Dunsmore, swapped PowerPoint slides for an interactive quiz. We’d love for you to take part too (sadly we won’t be able to offer prizes like the lucky winners at the event!)

And what was the premise of the wonderful quiz, you may ask? Well, if there’s one thing we all know, it’s the fact that the speed and pace of digital is rather rapid. Too rapid, you may argue. Stuart covered the kind of questions that you ‘maybe, kind of know the answer to, but aren’t too sure of.’ We went back to the digital basics and allowed the audience to think and interact with the complex digital world.

Enough words… take on the challenge!

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