In an increasingly digital and social world, creating powerful owned assets, supported by paid media, is becoming the best way to secure meaningful and long-lasting relationships with consumers. The astonishing growth of content created by a new generation of YouTube stars has paved the way for brands to make online video a central pillar of their owned approach.
Jamie Oliver’s Food Tube is one of the success stories on YouTube, and the star of the channel DJ BBQ will be cooking live on stage, showing how powerful content is making online video a global entertainment phenomenon. ZenithOptimedia’s global content network Newcast will explain how brands can become successful online broadcasters, and YouTube will unlock the secrets of creating and commissioning video content.
Christine Beardsell, Managing Director, Newcast UK
Derek Scobie, Head of the Brand Proposition Team, NACE, YouTube
Christian Stevenson AKA DJ BBQ
Tuesday 1 April, 10.30am
Channel 6 Stage@ #AWEurope Underground