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ArchiveBenoit Cacheux

Benoit Benoit Cacheux Global Chief Digital Officer
blog | 22nd December 2020

The future of TV?

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 27th November 2020

How agencies and brands can build mutually beneficial and highly successful relationships

I had the recent pleasure of joining an agency-brand fireside chat at the latest Programmatic Pioneers virtual event. Titled “Thinking partnership, not service: How can agencies and brands build collaborative relationships...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 17th November 2020

The angels and demons of personalisation

Benoit Cacheux, Global Chief Digital Officer at Zenith sat down with Sharon Braude, Director of Marketing Technology, Operations & CRM for The Walt Disney Company EMEA at the Technology for Marketing...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 22nd May 2020

Response to ISBA’s Programmatic Supply Chain Transparency Study

On 6th May, 2020, the Incorporated Society of British Advertisers (ISBA) released the “ISBA Programmatic Supply Chain Transparency Study”, an advertiser backed and funded audit and publication, with support of the...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 6th November 2019

Resolving the personalisation conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalisation and how brands can...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 12th February 2019

New Perspectives: Learnings for advertisers from the 2018 earning season

As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 4th April 2018

New Perspectives: What is on the horizon for Amazon?

Amazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have been triggered by a variety of factors including...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 8th March 2018

New Perspectives: Snapchat – a year on after its IPO

Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business performance and their ability to be a viable...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 25th January 2018

Is Facebook’s algorithmic approach starting to reach its limit?

Mark Zuckerberg recently announced positive changes to the algorithm driving the content that we see on our Facebook newsfeed. A number of factors from the potential influence of Facebook on political...

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Benoit Benoit Cacheux Global Chief Digital Officer
blog | 10th November 2017

New perspectives: Meeting Albert Einstein at Web Summit

Web Summit has become one of the world’s largest technology conferences. When it started in 2010, there were just 400 attendees. This week nearly 60,000 people descended on Lisbon the Web...

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