Benoit Cacheux
On 6th May, 2020, the Incorporated Society of British Advertisers (ISBA) released the “ISBA Programmatic Supply Chain Transparency Study”, an advertiser backed and funded audit and publication, with support of the...
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Benoit Cacheux
Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalisation and how brands can...
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Benoit Cacheux
As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
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Benoit Cacheux
Amazon has been suffering a decline in its share price, over 50 billion USD less in market cap value. This seems to have been triggered by a variety of factors including...
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Benoit Cacheux
Snapchat has just celebrated its first anniversary as a public company. Like any public company, they have faced deep scrutiny on their business performance and their ability to be a viable...
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Benoit Cacheux
Mark Zuckerberg recently announced positive changes to the algorithm driving the content that we see on our Facebook newsfeed. A number of factors from the potential influence of Facebook on political...
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Benoit Cacheux
Web Summit has become one of the world’s largest technology conferences. When it started in 2010, there were just 400 attendees. This week nearly 60,000 people descended on Lisbon the Web...
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