Zenith has been tracking and forecasting developments in the global ad market for more than 30 years.
Here you can view and download Zenith’s adspend forecasts using the live database, or browse Zenith’s library of insight and thought-leadership reports. To do so you must be a paid subscriber or Publicis Groupe employee.
Live adspend database
View Zenith's adspend data and forecasts by market, medium and selected categories, create charts, and download to Excel or PowerPoint.
Forecasts & insight reports
Download the reports that fuel the adspend database, as well as Zenith's library of insight reports and thought-leadership documents.