Zenith launches new global brand vision and identity
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms....
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Google and Facebook now control 20% of global adspend
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012,...
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US, China and Japan to drive recovery in luxury adspend
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new...
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Internet advertising expenditure to exceed US$200bn this year
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today....
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Mobile World Congress Trends & Insights Report
Our colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona. With...
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Nickie Scriven appointed CEO of Zenith Australia
Nickie Scriven, currently Managing Director of Zenith Melbourne, has been appointed CEO of Zenith Australia. In this newly created role, Scriven...
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Zenith publishes Global Intelligence issue 2
Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of...
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Zenith appointed as new global agency for Singapore Tourism Board
Following a competitive pitch, the Singapore Tourism Board has appointed Zenith, part of Publicis Media, as agency of record to manage...
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Zenith unveils 10 artificial intelligence trends for marketers
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement...
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Social media ads to hit US$50bn in 2019, catching up with newspapers
Global advertising expenditure in social media will grow 72% between 2016 and 2019, rising from US$29bn to US$50bn, according to Zenith’s...
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