News – Zenith

7th December 2020

Ecommerce and video fuel faster-than-expected recovery in global adspend

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4%...

2nd November 2020

Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend...

8th October 2020

Zenith won three Golds, one Silver and one Bronze at the Festival of Media Global Awards, which celebrates the best media...

23rd September 2020

Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive...

27th July 2020

Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for...

13th February 2020

Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role...

10th December 2019

Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on...

9th December 2019

Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues...

29th November 2019

Zenith announces the appointment of Abelardo Ibáñez as the new CEO of Zenith in Spain. Abelardo will report in Spain to...

25th November 2019

69% of digital media will be programmatic in 2020 While programmatic continues to rise, its adspend growth is slowing due to...