Underlying growth in global adspend strengthens in 2017
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from...
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Media & entertainment brands most confident about business growth
Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are...
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26% of media consumption will be mobile in 2019
Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s...
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Zenith launches new global brand vision and identity
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms....
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Google and Facebook now control 20% of global adspend
Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012,...
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US, China and Japan to drive recovery in luxury adspend
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new...
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Internet advertising expenditure to exceed US$200bn this year
Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today....
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Mobile World Congress Trends & Insights Report
Our colleagues at Publicis Media have released a Trends and Insights report on last week’s Mobile World Congress in Barcelona. With...
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Nickie Scriven appointed CEO of Zenith Australia
Nickie Scriven, currently Managing Director of Zenith Melbourne, has been appointed CEO of Zenith Australia. In this newly created role, Scriven...
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Zenith publishes Global Intelligence issue 2
Zenith has published the second edition of its Global Intelligence magazine, which provides data, insights and commentary on key areas of...
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