Ralph Lauren Named Zenith as Global Agency of Record
Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term...
read more
Booming internet ads power faster global adspend growth
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
read more
Zenith helps brands improve sales via online retailers
Zenith is helping brands to improve the sales they achieve through retail partnerships via a new consultancy service. Developed by Zenith’s...
read more
Auto adspend slows as international trade tensions rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
read more
Zenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
read more
Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
read more
Lauren Hanrahan Appointed CEO of Zenith US, Moxie and MRY
Brings Depth of Leadership, Business Growth & Client Acumen to the Role Publicis Media today announced the appointment of Lauren Hanrahan...
read more
Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known...
read more
Matt James appointed Global Brand President at Zenith
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the...
read more
Publicis Media China Bolsters Zenith Leadership
Publicis Media China announced the promotion of Vivian Zhu, CEO of Blue449, to a dual leadership role that will see her...
read more
