News – Zenith

7th March 2022

Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year

By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets...

6th December 2021

Retailer media advertising to grow from US$77bn this year to US$143bn in 2024 Social media adspend to overtake TV next year...

22nd November 2021

Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The...

4th October 2021

Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55%...

26th July 2021

Adspend will exceed pre-pandemic peak by 6% this year Digital advertising to take 58% share of market in 2021, up from...

24th May 2021

Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as...

26th April 2021

Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in...

22nd March 2021

Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between...

8th February 2021

Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be...

7th December 2020

Adspend is now forecast to shrink 7.5% in 2020, compared to July’s 9.1% forecast The pivot to ecommerce will drive 1.4%...