Online video viewing to exceed an hour a day in 2018
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last...
read more
Zenith drives innovation with new performance services
Jos Smyth leads new performance function as Global Head of Performance Zenith has created a new function to drive performance services...
read more
Pitch Perfect
Vittorio Bonori, Zenith’s Global Brand President, talks to Media and Marketing Poland magazine about pitching, the busy year ahead and the...
read more
Mobile share of advertising market to exceed 30% in 2020
Brands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in...
read more
Coty, Zenith Announce AI Winners For Accelerator Program
Coty and agency Zenith have selected three start-ups as part of a Digital Accelerator Program that will now work with the...
read more
World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by...
read more
Zenith Australia names Warwick Taylor as Brisbane General Manager
Zenith Australia CEO Nickie Scriven has announced the appointment of Warwick Taylor as General Manager of the agency’s Brisbane office. Taylor will join the executive...
read more
Mobile internet to reach 28% of media use in 2020
Brand communications planning is shifting from channels to mind-sets The spread of mobile devices and rapid mobile data networks has transformed...
read more
Publicis Groupe Unveils Marcel
MARCEL TO ACCELERATE THE TRANSFORMATION OF PUBLICIS GROUPE FROM A HOLDING COMPANY TO AN 80,000-PERSON ENTERPRISE PLATFORM Publicis Groupe [Euronext Paris:...
read more
Hospitality leads digital transformation of luxury category
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital...
read more
