Matt James appointed Global Brand President at Zenith
Matt James has been appointed Global Brand President, Zenith. Reporting to Steve King, CEO, Publicis Media, Matt will take up the...
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Publicis Media China Bolsters Zenith Leadership
Publicis Media China announced the promotion of Vivian Zhu, CEO of Blue449, to a dual leadership role that will see her...
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Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master...
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Vittorio Bonori speaks at 46th Annual UBS Global Media Conference
Vittorio Bonori, Zenith Global Brand President, speaks at 46th Annual UBS Global Media and Communications Conference, one of the largest and longest...
read morePersonal and targeted communication is driving ad growth
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according...
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65% of digital media to be programmatic in 2019
Programmatic adspend to grow 19% next year, reaching US$84bn 65% of all money spent on advertising in digital media in...
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Andrea Di Fonzo appointed new CEO for Zenith Italy
Andrea Di Fonzo has been appointed new Chief Executive Officer of Zenith Italy. In addition, Andrea will also continue in his...
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Campaign names Zenith most influential media agency in the US
Zenith is the only media network to make it into Campaign’s list of the 25 most influential agencies over the past...
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Zenith India has announced new appointments at senior levels.
Jai Lala has joined for the newly created position of Chief Operating Officer (COO) at Zenith India and will oversee operations,...
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Brands must reorganise to maximise e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured...
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