News – Zenith

24th July 2017

Zenith publishes third edition of Global Intelligence

Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads...

17th July 2017

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend...

19th June 2017

Underlying growth in global adspend strengthens in 2017

Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from...

16th June 2017

Media & entertainment brands most confident about business growth

Advertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are...

30th May 2017

26% of media consumption will be mobile in 2019

Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s...

10th May 2017

Zenith launches new global brand vision and identity

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms....

2nd May 2017

Google and Facebook now control 20% of global adspend

Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012,...

18th April 2017

US, China and Japan to drive recovery in luxury adspend

Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new...

26th March 2017

Internet advertising expenditure to exceed US$200bn this year

Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today....