Last week, Cassandra Stevens, Global Commerce Director at Zenith, attended Shoptalk in Las Vegas, the preeminent conference and expo where the entire retail ecosystem comes together to create the future of...
Read moreAs the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
Read moreCES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...
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Jonathan Barnard Head of Forecasting
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
Read moreThe long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...
Read moreAn overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized,...
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