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ZenithMedia The ROI Agency
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BlogLooking at things differently

ZOProfile Anne Austin
13th February 2019

Rising Markets Spotlight – Angola

In recent years Angola’s economy has been one of the fastest growing in the world, fuelling rapid growth in advertising. We estimate that the advertising market in Angola currently amounts to...

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Benoit Benoit Cacheux
12th February 2019

New Perspectives: Learnings for advertisers from the 2018 earning season

As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...

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tom Tom Goodwin
15th January 2019

New Perspectives: Top Trends From The Showfloor

CES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...

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JonathanBarnard2015 Jonathan Barnard Head of Forecasting
2nd October 2018

Internet display drives global adspend growth

Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....

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NAshok Nivritti Ashok
30th August 2018

New Perspectives: GDPR’s impact on big data and personalisation at scale

The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...

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Sean Reardon Sean Reardon
11th July 2018

The future has yet to be written, but the ending could be brilliant

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized,...

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