Is advertising dying?
The most scarce good today is not capital or technology, but the attention of consumers, says Jordi Oliva, CEO, Zenith Mexico Recently, the Chief Marketing Officer...
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The person in personalisation matters and other key themes from Shoptalk 2019
Last week, Cassandra Stevens, Global Commerce Director at Zenith, attended Shoptalk in Las Vegas, the preeminent conference and expo where the entire retail ecosystem comes together to create the future of...
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New Perspectives: Learnings for advertisers from the 2018 earning season
As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
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New Perspectives: Top Trends From The Showfloor
CES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...
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Jonathan Barnard Head of Forecasting
Internet display drives global adspend growth
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
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New Perspectives: GDPR’s impact on big data and personalisation at scale
The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...
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