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BlogLooking at things differently

Benoit Benoit Cacheux Global Chief Digital Officer
22nd December 2020

The future of TV?

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated...

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Benoit Benoit Cacheux Global Chief Digital Officer
27th November 2020

How agencies and brands can build mutually beneficial and highly successful relationships

I had the recent pleasure of joining an agency-brand fireside chat at the latest Programmatic Pioneers virtual event. Titled “Thinking partnership, not service: How can agencies and brands build collaborative relationships...

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Benoit Benoit Cacheux Global Chief Digital Officer
17th November 2020

The angels and demons of personalisation

Benoit Cacheux, Global Chief Digital Officer at Zenith sat down with Sharon Braude, Director of Marketing Technology, Operations & CRM for The Walt Disney Company EMEA at the Technology for Marketing...

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BL2 Ben Lukawski
5th October 2020

Rebuilding with Purpose

Brand purpose has never been more vital than right now. Ben Lukawski, Zenith’s Global Chief Strategy Officer, joined a panel at Advertising Week 2020 to discuss if now is the perfect...

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Michela Michela Balestrini Digital Strategy Manager
29th September 2020

On Thursday, 10 September, the dedicated and volunteer-driven Diversity and Inclusion (D&I) team at Zenith Global went on a journey – as individuals and as a collective. Following Publicis Groupe’s Pause...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
26th August 2020

Make no mistake. The time for retail media is now.

Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how can brands ensure they are visible at the...

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