The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking limitations, and data access. Industry response has led...
Read moreConsumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies. This is driving platform partners to limit the...
Read moreFirst-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also making active use of due to increasing concerns...
Read moreMillions of impressions served, but are they resulting in improvement of the brand funnel? That’s a question most advertisers are asking their media partners. This is all due to massive clutter...
Read moreDigital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the...
Read moreGartner predicts that by 2026, 25% of people will spend at least 1 hour a day in the metaverse. The term “Metaverse” took the world by storm in 2021, but its...
Read more
