Kevin Germain and Nick Roberts Owned Strategy Manager, Senior Content Marketing Executive
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had...
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Stuart Johnston Global Commerce Director
Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...
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Victoria Delaney Global Commerce Director
Given the colossal growth of Amazon in recent years, it is surprising to see a big brand like Nike moving away from it. Nike recently announced that, after a two-year period,...
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Stuart Johnston Global Commerce Director
Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily...
Read moreBenoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalisation and how brands can...
Read moreWith the theme of the IAB UK’s Nonference being ‘don’t take notes, take part’ , Zenith Worldwide’s Head of Performance Content, Stuart Dunsmore, swapped PowerPoint slides for an interactive quiz. We’d...
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