Rising Markets Spotlight – Angola
In recent years Angola’s economy has been one of the fastest growing in the world, fuelling rapid growth in advertising. We estimate that the advertising market in Angola currently amounts to...
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New Perspectives: Learnings for advertisers from the 2018 earning season
As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
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New Perspectives: Top Trends From The Showfloor
CES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...
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Jonathan Barnard Head of Forecasting
Internet display drives global adspend growth
Last week we our third quarterly Advertising Expenditure Forecasts report of 2018. We now forecast 4.5% growth for the global ad market this year, and 4.2% growth in 2019 and 2020....
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New Perspectives: GDPR’s impact on big data and personalisation at scale
The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few months now and it presents a pivotal moment in our modern-day...
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The future has yet to be written, but the ending could be brilliant
An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized,...
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