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New Perspectives: Forget Millennials, target Perennials

In October 2016, marketing guru Gina Pell coined the term Perennials: “Because age ain’t nothin’ but a number”. Her...

  
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Global Intelligence Magazine

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Advertising Expenditure Forecasts

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Insights From Cannes 2017

Zenith has produced Five Trends for Marketers, a report picking up on many of...