Thought Leadership

Zenith MENA x Tik Tok: Maximizing the Power of an Exceptional Partnership

Zenith’s unique TikTok Approach Zenith MENA has forged a robust and synergistic partnership with TikTok, transcending into a strong and collaborative relationship. Our...

  
Thought Leadership

Empowering the Future: Inside Zenith International’s Female Leadership Mentoring Program

To celebrate International Women’s Day, Zenith International launched its latest mentoring program: Empowering Female Leaders. This initiative offers a wealth of benefits, including...

  
Thought Leadership

Data-driven creativity: Insights from the Festival of Media Global Awards

Math and art, analytics and creativity, statistics and storytelling—these are often seen as disjointed sets. However, the most effective marketing campaigns are created...

  
Thought Leadership

What is responsible media?

Corporate Social Responsibility (CSR) is a company’s commitment to operating ethically and responsibly, going beyond its core business functions to contribute positively to...

  
Thought Leadership

The Year AI-head

If 2023 was hailed as the Year of Wonder, then 2024 is shaping up to be the epoch of Plan AI. We are...

  
Thought Leadership

An eco-friendly approach to media sustainability

Publicis Groupe’s climate targets have been validated by SBTi (Science Based Targets Initiative) and outline a trajectory to reduce carbon emissions 50% by...