Key trends from CES
CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith,...
CES may be over, but the technology and innovation showcased in Las Vegas will keep our industry buzzing throughout the year. At Zenith,...
When Apple introduced the new App Tracking Transparency Framework (ATT) to iOS 14.5 devices on April 26th 2021, it was expected that the...
The Journey for “Consumer Privacy Norms” started in 2017 and has been the main driver behind new industry adoption of data regulations, tracking...
Consumers are becoming more vocal about how their data is used and requiring transparency on when it is used by brands and companies....
Various sessions at Commerce Week discussed a shift in consumer behavior after two years of isolated shopping and the importance of “omni.” An...
First-party data, Brand data, CRM data and many more such data terminology is something all marketeers are not just talking about, but also...