Jonathan Barnard Head of Forecasting
TV Spots Resist Flow Of Dollars To the Web
via online.wsj.com
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Jonathan Barnard Head of Forecasting
Jonathan Barnard Head of Forecasting
FT.com / Telecoms – UK mobile phone groups launch ads tie-up
The UK’s leading mobile phone operators have launched a belated initiative to try to stop Apple and Google securing the lion’s share of revenue generated from advertising on handsets.Everything Everywhere, O2...
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Jonathan Barnard Head of Forecasting
Redbook and Kiwi Magazines Host Parties – Advertising
AS traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers. Cases in point are Redbook, the mainstay women’s...
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Jonathan Barnard Head of Forecasting
Tracking Down Twitter’s Best Rumor Spreaders – Technology Review
Wednesday, June 8, 2011 Tracking Down Twitter’s Best Rumor Spreaders A new approach could help marketers target users with the most influence.By Erica Naone Sometimes it’s easy to know which messages...
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Jonathan Barnard Head of Forecasting
Marketing Under the Influence
Marketing Under the Influence Influence. Many social media users would kill for it and brands want in too. Influential members of social communities are the holy grail for branded marketing initiatives,...
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Jonathan Barnard Head of Forecasting
Channel 4 in talks with Red Bee over video-on-demand service | Media | guardian.co.uk
via guardian.co.uk
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Jonathan Barnard Head of Forecasting
Viewpoint: Social Media Is a Venue, Not a Strategy | MediaWorks – Advertising Age
Barely a day goes past when social media doesn’t grab a headline. Marketers eager to join the social-media surge have been challenging their agencies to rethink how they communicate their brands...
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Jonathan Barnard Head of Forecasting
Outlet Aims To Provide ‘Street Level News’ – PSFK
via psfk.com
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Jonathan Barnard Head of Forecasting
Mobile-TV Advertising to Reach $1.4 Billion by 2015 | MediaWorks – Advertising Age
via adage.com
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Jonathan Barnard Head of Forecasting
Germany Leads Europe in Online Video Viewing – comScore, Inc
Germany Leads Europe in Online Video Viewing Internet Users in Germany, Turkey, Spain and UK Watch Average of At Least 30 Minutes a Day of Online VideoLONDON, UK, 14 June, 2011...
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