Jonathan Barnard Head of Forecasting
ZenithOptimedia launches Performics UK – Brand Republic News
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Jonathan Barnard Head of Forecasting
Jonathan Barnard Head of Forecasting
Facebook to Release Timeline for Brands This Month | Digital – Advertising Age
Facebook will bring its Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans. At its F8 conference in September, Facebook introduced a...
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Jonathan Barnard Head of Forecasting
CBS eyes strong ad sales in 2012 – FT
CBS has said it sees clear signs the US economy has been improving, citing strong sales of political, automotive and local advertising. Les Moonves, chief executive, said last minute advertising buys...
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Jonathan Barnard Head of Forecasting
How To Migrate Traditional Media Dollars Into Web Equivalents | Moxie Pulse
As the audience for digital media declines and the audience for traditional media remains stagnant or shrinks, marketers are trying to figure out how to best shift their money from traditional...
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Jonathan Barnard Head of Forecasting
Zynga’s Earnings: Social Gaming Revenue by the Numbers – Mashable
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Jonathan Barnard Head of Forecasting
UK TV adspend remains healthy despite economy concerns – Brand Republic News
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Jonathan Barnard Head of Forecasting
How Best Buy Drives Loyalty with Surprise Rewards | Moxie Pulse
It is traditional for loyalty programs to encourage customers to earn and use points for rewards, but recently more brands are trying to create better connections with valued customers with surprise...
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Jonathan Barnard Head of Forecasting
Apple Slashes iAd Pricing Again as Mobile Ad Share Declines – Advertising Age
Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers, Ad...
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Jonathan Barnard Head of Forecasting
News International reports 119,255 digital subs for The Times – Brand Republic News
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Jonathan Barnard Head of Forecasting
Adaptive Marketing … How Brands Can Use Data to Personalize and Market Themselves – Brand Media Strategy
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