Stuart Johnston, Author at Zenith

Stuart Johnston Global Commerce Director

blog | 17th December 2019

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...

Is Over-Hyping Direct-to-Consumer Underplaying its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...

Three things brands can do now to maximise sales on Black Friday

Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily...