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ArchiveStuart Johnston

Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
blog | 26th August 2020

Make no mistake. The time for retail media is now.

Stuart Johnston, Global Commerce Director at Zenith, asks: with customers overwhelmingly turning to ecommerce to discover new products, not just purchase – how can brands ensure they are visible at the...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
blog | 28th May 2020

Will Facebook Shops dethrone Amazon as Commerce King?

Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce.  Last week Facebook announced the arrival of Facebook Shops, a brand new e-commerce...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
blog | 17th December 2019

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private label trainer. This could come as a bit of shock to...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
blog | 26th November 2019

Is Over-Hyping Direct-to-Consumer Underplaying its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and potential...

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Screenshot 2019-11-14 at 12.49.47 Stuart Johnston Global Commerce Director
blog | 15th November 2019

Three things brands can do now to maximise sales on Black Friday

Black Friday was introduced into the United Kingdom by Amazon in 2010. Shortly after, it was turbocharged by Asda’s headline-grabbing, in-store frenzy in 2013 – which comically included fisticuffs over heavily...

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