Festival Of Media The British Airways ‘Don’t Fly, Support Team GB’ was awarded Best Engagement Strategy at this year’s Festival of Media Awards in Montreux Switzerland. The campaign was recognised as...
Read moreResearch recently conducted by Sponsorship Intelligence analyses sponsor leverage of London 2012 through Facebook, highlighting best practice, winners and losers, as well as key learning for future Games. London 2012 was...
Read moreMaria Tudor, Managing Director Zenith Romania, has been named Personality of the Year at one of Romania’s most prestigious industry awards ceremonies. Covering the full range of marketing and communications disciplines,...
Read moreGlobal ad recovery to accelerate from 4.1% growth in 2013 to 5.6% in 2015 Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012...
Read moreZenith Spain has scooped five awards at Los Premios Eficacia 2012, the prestigious national awards festival for advertising. Supported every year by the Spanish Association of Advertisers, the festival awards those advertisers, creative...
Read moreZenithOptimedia was the most successful media agency at the recent Fifth ROI Festival Awards held in Shanghai on 14th November. Taking two Gold awards for its work on Reckitt Benckiser’s Durex...
Read moreZenithOptimedia has appointed Mathias Chaillou as the Managing Director of Optimedia China, in charge of Optimedia China, Equinox, Newcast and ZenithOptimedia’s Digital product offering. He will be part of ZenithOptimedia’s executive...
Read moreUsing proprietary software, ZenithOptimedia has analysed the social performance of the presidential candidates in 24 hours following the start of the debate. President Obama significantly outperforms Mitt Romney across the three...
Read moreGlobal advertising to grow 4.6% in 2013, led by developing markets and digital media Global ad expenditure growth forecast to strengthen over the next two years, rising from 3.8% in 2012...
Read morePublicis Groupe announced today the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe’s...
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