Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive Advertising Expenditure Forecasts, published today. Auto brands are expecting a...
Read moreZenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has been acting in the role for eight months, replaces Angela...
Read moreBrands must reassess customer acquisition as they shift to mobile Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising...
Read moreBrand communications planning is shifting from channels to mind-sets The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24% of all media...
Read moreMARCEL TO ACCELERATE THE TRANSFORMATION OF PUBLICIS GROUPE FROM A HOLDING COMPANY TO AN 80,000-PERSON ENTERPRISE PLATFORM Publicis Groupe today unveiled Marcel – named after Publicis Groupe...
Read moreOver the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend...
Read moreIn 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today....
Read moreSocial media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive...
Read moreGlobal adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’,...
Read moreAdvertisers in the media & entertainment category are most confident about seeing business growth in their category this year. They are closely followed by advertisers in pharmaceuticals & healthcare. This is...
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