Global Intelligence 2018: The Year Ahead

Zenith has published a special edition of its data & insights publication, Global Intelligence, focused on eight key areas of focus for marketers over the coming year. Called 2018 The Year Ahead, builds on our previous annual trends reports, this year acknowledging that many areas of real opportunity for marketers have been developing over the past couple of years. We have clustered these areas of emerging of opportunity and focus under four headings: Trust, inclusivity, immediacy and seamless Interaction.