Insight
Rising Markets Spotlight – Angola
In recent years Angola’s economy has been one of the fastest growing in the world, fuelling rapid growth in advertising. We estimate that...
In our new regular feature, the Rising Markets Spotlight, we take a look at up-and-coming media markets that offer opportunities for growth unrivalled by the established ad markets. They may have already attracted interest from multinational clients, or they may be opening up to international advertising for the first time, but their consumers are enjoying rising disposable incomes, and advertisers are spending more to reach them. For our first Spotlight we examine Angola, Africa’s second-largest producer of oil.
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