Zenith publishes Global Intelligence
Zenith has published the fifth edition of Global Intelligence, its quarterly magazine about the transformation of media and communications.
This edition leads with current outlook for the global ad market, taken from Zenith’s latest quarterly advertising forecasts, and tracks the evolution of the big digital platforms. It then provides essential information and advice for marketers seeking to understand the latest developments in advertising and communications, including:
- Start-ups harnessing the power of AI for brands
- How AI resolves the paradox of consumer choice
- Developments in shoppable content and live-stream retail
- How sporting superstars fuel brand conversations online
- The integration of search with shopping
- Best practices for auction dynamics
- Category insights, focusing on alcohol marketing
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