Mobile tech is changing the world, but traditional media are still vital
Welcome to the sixth edition of Global Intelligence. The spread of mobile devices and rapid mobile data networks is transforming the way people consume media and interact with brands. People around the
world consume nearly a quarter of all their media using mobile devices, and mobile consumption is rising rapidly. Mobile technology is expanding the total amount of time people spend with media, by giving
people access to essentially unlimited content almost everywhere, and at any time of the day. But it is also eating into the amount of time spent with practically all of the traditional media.