Memory-based Marketing
Memory-based Marketing Intel’s recent social media execution, The Museum of Me, is a powerful confirmation of where social media can take...
read moreFT.com / Media – Billboard chief ready for new growth spurt
Richard Schaps got his break in billboards in an earlier recession, when New York City’s crime-ridden centre was the last place...
read moreBig annual readership falls for FHM, Zoo and Nuts – Brand Republic News
via brandrepublic.com
read moreIndoor Location-based Services
Indoor Location-based Services Powell’s Books, an independent store in Portland, has created an iPhone app that provides customers with turn-by-turn directions...
read moreNBC Retains Olympics for Next Four Games | News – Advertising Age
Comcast and NBC Universal have won the bidding rights to the next four Olympic Games, according to an Associated Press report...
read morePrasar Bharati board gives nod to DTH expansion in India – Indiantelevision.com
NEW DELHI: The long-awaited clearance for the expansion of the country’s only free-to-air direct-to-home platform, DD Direct Plus, came through today...
read moreFT.com / Media – ITV and C4 flinch at local TV aid request
The government wants commercial television companies to contribute tens of millions of pounds to support a project to launch local TV...
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