ZenithOptimedia Adspend Forecast Update Oct 2010
Mid-year surge pushes global ad market to 4.8% growth this year. Download SUMMARY The advertising recovery has continued to surprise on...
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ZenithOptimedia Moxie Trends – September – developments in online video
We have published a new ZenithOptimedia Moxie Trends video for September. This month we look at online video, taking in views...
read moreFrederic Joseph talks to Campaign Asia about Trends
On a recent trip to Singapore ZenithOptimedia’s Chief Digital Officer WW, Frederic Joseph, met with Campaign Asia to discuss digital trends...
read more3 year old buying iPad apps – and what it means for the future
A couple of days ago I saw something back home in Australia that really piqued my interest. It was an article...
read moreNewcast USA Apponts Two Directors Of Branded Entertainment
NEW YORK – Newcast, the branded entertainment division of ZenithOptimedia, announced today that Anthony Azzaro and Kim Iadevaia have joined the...
read moreNew Twitter – what does it mean?
To date Twitter has been primarily used as a platform for text based conversation and a service for posting links that...
read moreZed Digital discuss implications of changes to Google Adwords trademarking policy
Google are about to change their Adwords trademarking policy in Europe by removing restrictions on competitive bidding on trademarks. This had...
read moreSocial Shopping – the new ZenithOptimedia Moxie Trendspotting video – August 2010
For August the ZenithOptimedia Moxie trends video looks at Social Shopping. This month your Moxie Interactive guides of Nicola Smith, Simeon...
read moreThe Amplified Present – ZenithOptimedia Moxie Trends video – July 2010
For July, our Trendspotting video considers the ‘Amplified Present’, our phrase to describe how events and broadcasts are driving online actions...
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