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NewsThinking big and acting bigger

24th June 2013

Magazines’ iPad Editions See 24% Ad Boost in Q1 – Advertising Age

Magazine publishers are seeing more advertisers warm up to their iPad editions. In the first quarter, the number of ad units...

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24th June 2013

Social Media Sites Capture a Third of Display Ad Impressions in Germany – comScore

More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top...

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20th June 2013

Research finds social media boosts brands for sports fans – Brand Republic News

via: Research finds social media boosts brands for sports fans – Brand Republic News.

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20th June 2013

ITV looks to the US in bid for growth – Telegraph

via: ITV looks to the US in bid for growth – Telegraph.

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20th June 2013

More people willing to pay for online news content – The Drum

via: Oxford University find 100% more people willing to pay for online news content | The Drum.

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18th June 2013

IAB research suggests retailers are struggling to grasp the potential of tablets – The Drum

Fresh research conducted by the Internet Advertising Bureau suggests that retailers are struggling to become mobile and tablet ready with just...

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18th June 2013

Norway’s Hit Reality TV: 18 Hours of Swimming Salmon – WSJ.com

Executives at Norway’s biggest television company, the NRK national broadcasting service, have work on their hands trying to figure out how...

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18th June 2013

Mobile leads the acceleration in global advertising expenditure

The global advertising market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1%...

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18th June 2013

ZenithOptimedia releases new ad forecasts: mobile leads acceleration in global adspend

The global advertising market is on a path of steady recovery, with growth of 3.5% forecast for 2013, followed by 5.1%...

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17th June 2013

Myanmar Is Ripe to Be Marketing’s New Frontier – Advertising Age

A dusty street vendor taps on the taxi window. He’s not peddling flowers along the thoroughfare in Myanmar’s business capital of...

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