Advertising Expenditure Forecasts December 2017

Zenith is pleased to announce that the new edition of its Advertising Expenditure Forecasts is now available. This edition covers 81 markets, provides forecasts to 2020, and we also report actual data for 2006 to 2016 where available. Approximately 184 A4 pages, published quarterly.

Data is split by medium for each market: newspapers, magazines, TV, radio, outdoor, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.

Countries / regions covered

Central and Eastern Europe

  • Armenia
  • Azerbaijan
  • Belarus
  • Bosnia & Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Georgia
  • Greece
  • Hungary
  • Kazakhstan
  • Latvia
  • Lithuania
  • Moldova
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine
  • Uzbekistan

Western Europe

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

North America

  • United States of America
  • Canada

Latin America/Caribbean

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Mexico
  • Panama
  • Peru
  • Puerto Rico
  • Uruguay
  • Venezuela

Middle East and North Africa

  • Bahrain
  • Egypt
  • Kuwait
  • Lebanon
  • Nigeria
  • Oman
  • Pan Arab
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Rest of World

  • Israel
  • South Africa

Contents include Regional summaries

  • Asia Pacific
  • Central & Eastern Europe
  • North America
  • Latin America
  • Middle East and North Africa
  • Rest of the World
  • Western Europe
  • Worldwide

Advertising Expenditure 2006 – 2020

  • Total
  • Newspapers
  • Magazines
  • Television
  • Radio
  • Cinema
  • Outdoor
  • Internet

Expressed in:

  • Local currency
  • US$

Market Commentary

  • Economic outlook
  • Political developments
  • New media opportunities

Plus extended appendices including our full data set (Excel only)

  • Consumer Price Inflation
  • GDP
  • Adspend as % of GDP
  • Population
  • Total adspend
  • Adspend per capita
  • % share of adspend by medium
  • Adspend by medium
  • Total adspend growth rates in current/constant prices

Data goes back as far as the earliest available year