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Advertising Expenditure Forecasts December 2019
Zenith is pleased to announce that the new edition of its Advertising Expenditure Forecasts is now available. This edition covers 82 markets, provides forecasts to 2021, and we also report actual data for 2008 to 2018 where available. Approximately 183 A4 pages, published quarterly.
Data is split by medium for each market: newspapers, magazines, TV, radio, out-of-home, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.
Countries / regions covered
Central and Eastern Europe
- Armenia
- Azerbaijan
- Belarus
- Bosnia & Herzegovina
- Bulgaria
- Croatia
- Czech Republic
- Estonia
- Georgia
- Greece
- Hungary
- Kazakhstan
- Latvia
- Lithuania
- Moldova
- Poland
- Romania
- Russia
- Serbia
- Slovakia
- Slovenia
- Turkey
- Ukraine
Western Europe
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- United Kingdom
Asia Pacific
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
North America
- United States of America
- Canada
Latin America/Caribbean
- Argentina
- Brazil
- Chile
- Colombia
- Costa Rica
- Ecuador
- El Salvador
- Mexico
- Panama
- Peru
- Puerto Rico
- Uruguay
Middle East and North Africa
- Bahrain
- Egypt
- Iraq
- Jordan
- Kuwait
- Lebanon
- Nigeria
- Oman
- Pan Arab
- Qatar
- Saudi Arabia
- Syria
- United Arab Emirates
Rest of World
- Israel
- South Africa
Contents include Regional summaries
- Asia Pacific
- Central & Eastern Europe
- North America
- Latin America
- Middle East and North Africa
- Rest of the World
- Western Europe
- Worldwide
Advertising Expenditure 2008 – 2022
- Total
- Newspapers
- Magazines
- Television
- Radio
- Cinema
- Out-of-home
- Internet
Expressed in:
- Local currency
- US$
Market Commentary
- Economic outlook
- Political developments
- New media opportunities
Plus extended appendices including our full data set (Excel only)
- Consumer Price Inflation
- GDP
- Adspend as % of GDP
- Population
- Total adspend
- Adspend per capita
- % share of adspend by medium
- Adspend by medium
- Total adspend growth rates in current/constant prices
Data goes back as far as the earliest available year
Advertising Expenditure Forecasts July 2020
Programmatic Marketing Forecasts 2019
Beauty Advertising Expenditure Forecasts 2019
Advertising Expenditure Forecasts September 2019
Online Video Forecasts 2019
Healthcare Advertising Expenditure Forecasts 2019
Advertising Expenditure Forecasts June 2019
Media Consumption Forecasts 2019
Advertising Expenditure Forecasts March 2019
Automotive Advertising Expenditure Forecasts 2019
Advertising Expenditure Forecasts December 2018
Programmatic Marketing Forecasts 2018
