Advertising Expenditure Forecasts July 2020

Zenith is pleased to announce that the new edition of its Advertising Expenditure Forecasts is now available. This edition covers 82 markets, provides forecasts to 2022, together with actual data for 1980 to 2019 where available.

The report provides advertising expenditure figures split by medium for each market: newspapers, magazines, TV, radio, out-of-home, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.

Note that this purchase currently only includes the full adspend dataset in Excel. The pdf with commentary that normally accompanies the data is not currently available. It will be sent to all customers that purchase the data when it is ready – we cannot currently give a date for when that will be.