Advertising Expenditure Forecasts July 2020

Zenith is pleased to announce that the new edition of its Advertising Expenditure Forecasts is now available. This edition covers 82 markets, provides forecasts to 2022, together with actual data for 1980 to 2019 where available.

The report provides advertising expenditure figures split by medium for each market: newspapers, magazines, TV, radio, out-of-home, cinema and internet are all included where the information is available. Also included are background economic data such as GDP growth and consumer price inflation rates, which help put the advertising expenditure figures into context.

 

Countries / regions covered

Central and Eastern Europe

  • Armenia
  • Azerbaijan
  • Belarus
  • Bosnia & Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Georgia
  • Greece
  • Hungary
  • Kazakhstan
  • Latvia
  • Lithuania
  • Moldova
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine

Western Europe

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

North America

  • United States of America
  • Canada

Latin America/Caribbean

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Mexico
  • Panama
  • Peru
  • Puerto Rico
  • Uruguay

Middle East and North Africa

  • Bahrain
  • Egypt
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Nigeria
  • Oman
  • Pan Arab
  • Qatar
  • Saudi Arabia
  • Syria
  • United Arab Emirates

Rest of World

  • Israel
  • South Africa

Contents include Regional summaries

  • Asia Pacific
  • Central & Eastern Europe
  • North America
  • Latin America
  • Middle East and North Africa
  • Rest of the World
  • Western Europe
  • Worldwide

Advertising Expenditure 2008 – 2022

  • Total
  • Newspapers
  • Magazines
  • Television
  • Radio
  • Cinema
  • Out-of-home
  • Internet

Expressed in:

  • Local currency
  • US$

Market Commentary

  • Economic outlook
  • Political developments
  • New media opportunities

Plus extended appendices including our full data set (Excel only)

  • Consumer Price Inflation
  • GDP
  • Adspend as % of GDP
  • Population
  • Total adspend
  • Adspend per capita
  • % share of adspend by medium
  • Adspend by medium
  • Total adspend growth rates in current/constant prices

Data goes back as far as the earliest available year