Automotive Advertising Expenditure Forecasts 2019
This is the first edition of Zenith’s Automotive Advertising Expenditure Forecasts, which details advertising expenditure by automotive brands in 14 key markets. It provides historic figures for advertising expenditure across the automotive category from 2010 to 2018, with forecasts to 2020. The expenditure figures are broken down by medium: newspapers, magazines, TV, radio, outdoor, cinema, and internet advertising, with internet advertising divided into display, video, social and search. For each market the figures are accompanied by commentary from local market experts.