Luxury Advertising Expenditure Forecasts 2016


Zenith is pleased to introduce this second edition of its Luxury Advertising Expenditure Forecasts. This edition covers 18 markets, with detailed information on the biggest 11. This report focuses specifically on luxury advertising, together with the sub-categories of luxury automotive, fragrances & beauty, fashion & accessories, and watches & jewellery. It contains historic figures by medium from 2012, with forecasts to 2018. Approximately 44 A4 pages, published annually.

Data is split by medium for each market: newspapers, magazines, TV, radio, outdoor, cinema, digital excluding search, and paid search are all included where the information is available. The figures are accompanied by commentary on the development of the luxury advertising markets in the key 11 countries, which help put the advertising expenditure figures into context.

Note that this report is only available as a pdf.

Countries / regions covered

  • China
  • Colombia
  • France
  • Germany
  • Hong Kong
  • Italy
  • Malaysia
  • Mexico
  • Netherlands
  • Peru
  • Russia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Taiwan
  • United Kingdom
  • United States of America

Contents Covered

  • Foreword
  • Methodology
  • Introduction
  • Regional summaries
  • Detailed information on 11 US$100m+ markets