Media Consumption Forecasts 2016

ZenithOptimedia’s Media Consumption Forecasts surveys media consumption in 65 countries around the world. It looks at daily and seasonal patterns of media consumption, and tracks the developments of time spent with media from 2010 to 2014, with forecasts to 2017.

Commentaries from local experts describe how local populations consume the media available to them, and how new technology is disrupting established patterns of behaviour.

The report looks at newspapers, magazines, television, radio, cinema, outdoor and internet consumption, the latter broken down into desktop and mobile internet.

Note that the quantity of information available for each market varies depending on the availability of independent research.

Countries / regions covered

Central and Eastern Europe

  • Armenia
  • Azerbaijan
  • Belarus
  • Bosnia & Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Georgia
  • Greece
  • Hungary
  • Kazakhstan
  • Latvia
  • Lithuania
  • Moldova
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine

Western Europe

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Pakistan
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • Vietnam

North America

  • United States of America
  • Canada

Latin America/Caribbean

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • Mexico
  • Panama
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Middle East and North Africa

  • Bahrain
  • Egypt
  • Kuwait
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Rest of World

  • Israel
  • South Africa

Contents include Regional summaries

  • Asia Pacific
  • Central & Eastern Europe
  • Latin America
  • MENA
  • North America
  • Western Europe
  • Rest of world