Media Consumption Forecasts 2016
ZenithOptimedia’s Media Consumption Forecasts surveys media consumption in 65 countries around the world. It looks at daily and seasonal patterns of media consumption, and tracks the developments of time spent with media from 2010 to 2014, with forecasts to 2017.
Commentaries from local experts describe how local populations consume the media available to them, and how new technology is disrupting established patterns of behaviour.
The report looks at newspapers, magazines, television, radio, cinema, outdoor and internet consumption, the latter broken down into desktop and mobile internet.
Note that the quantity of information available for each market varies depending on the availability of independent research.
Countries / regions covered
Central and Eastern Europe
- Armenia
- Azerbaijan
- Belarus
- Bosnia & Herzegovina
- Bulgaria
- Croatia
- Czech Republic
- Estonia
- Georgia
- Greece
- Hungary
- Kazakhstan
- Latvia
- Lithuania
- Moldova
- Poland
- Romania
- Russia
- Serbia
- Slovakia
- Slovenia
- Ukraine
Western Europe
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- United Kingdom
Asia Pacific
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- Taiwan
- Thailand
- Vietnam
North America
- United States of America
- Canada
Latin America/Caribbean
- Argentina
- Brazil
- Chile
- Colombia
- Ecuador
- Mexico
- Panama
- Paraguay
- Peru
- Uruguay
- Venezuela
Middle East and North Africa
- Bahrain
- Egypt
- Kuwait
- Qatar
- Saudi Arabia
- United Arab Emirates
Rest of World
- Israel
- South Africa
Contents include Regional summaries
- Asia Pacific
- Central & Eastern Europe
- Latin America
- MENA
- North America
- Western Europe
- Rest of world
Luxury Advertising Expenditure Forecasts 2018
Media Consumption Forecasts 2018
Programmatic Marketing Forecasts 2017
Mobile Advertising Forecasts 2017
Online Video Forecasts 2017
Media Consumption Forecasts 2017
Luxury Advertising Expenditure Forecasts 2017
Programmatic Marketing Forecasts 2016
Mobile Advertising Forecasts 2016
Online Video Forecasts 2016
Luxury Advertising Expenditure Forecasts 2016
Programmatic Marketing Forecasts 2015
New Media Forecasts 2015
Online Video Forecasts 2015
Media Consumption Forecasts 2015
New Media Forecasts 2014
