Mobile Advertising Forecasts 2016

We are pleased to introduce the first edition of Zenith’s Mobile Advertising Forecasts, which is intended to gather all the information we have on mobile advertising and technology in one place, emphasising its scale and importance.

This first edition looks at mobile advertising and mobile technology in 60 key countries around the world. It forecasts the rising amount of time consumers devote to mobile internet use, the spread of smartphones and tablets, and the growth of mobile adspend, and provides commentaries on the state of mobile advertising. For most markets, it offers historical data from 2010 to 2015, with forecasts to 2018.