Online Video Forecasts 2016

Zenith is pleased to announce that the second edition of its Online Video Forecasts is now available. This edition covers 58 markets and provides forecasts to 2018. Approximately 140 A4 pages, published annually.

Zenith’s Online Video Forecasts surveys online video expenditure and consumption in 58 countries around the world. It offers demographic data for the markets included and tracks the development of online video from 2012 to 2015, with forecasts to 2018. For most of the 58 markets covered we provide figures for advertising expenditure on online video v. total digital and traditional TV, as well as consumption data (number of users/average time spent consuming online video, including on mobile). Accompanying commentaries for all markets explain who the main players in online video are, give a quick overview of the demographic split of each market, and explore such issues as the effectiveness of different formats of advertising used in online video and to what extent it is beginning to complement or supplant traditional linear TV as an ad medium. We also take a look at what type of content is being viewed, and how it is being viewed.

Countries / regions covered


Central and Eastern Europe

  • Armenia
  • Belarus
  • Bosnia & Herzegovina
  • Czech Republic
  • Estonia
  • Georgia
  • Greece
  • Hungary
  • Kazakhstan
  • Latvia
  • Lithuania
  • Moldova
  • Poland
  • Romania
  • Russia
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine

Western Europe

  • Austria
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

Asia Pacific

  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Malaysia
  • New Zealand
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand

North America

  • United States of America
  • Canada

Latin America/Caribbean

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • El Salvador
  • Mexico
  • Peru
  • Puerto Rico

Middle East and North Africa

  • Nigeria

Rest of World

  • Israel