Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year
By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023 Advertising expenditure by...
Read moreTravel adspend to accelerate from 24% growth in 2021 to 36% in 2022
Travel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market won’t return to pre-pandemic levels of spending...
Read moreInvestment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023 India and Russia to...
Read moreAlcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
Alcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%...
Read moreRising audiences and investment in ecommerce to drive 7% annual growth in FMCG digital adspend
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets...
Read moreDemand for new smartphones and 5G to fuel 4.5% annual growth in telecoms adspend to 2023
Telecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth...
Read moreContinued social distancing will limit recovery in beauty advertising to 1.7% in 2021
Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India...
Read moreVideo entertainment adspend will achieve stability this year despite pandemic
Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...
Read moreAuto adspend to fall more than twice as fast as the market
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...
Read moreCoronavirus crisis accelerates shift to digital advertising
Global adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for 2021 Trends driving spend: ecommerce, data-driven personalisation, digital acceleration Expected...
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