Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year
By 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023 Advertising expenditure by...
Read moreBy 2023, OTC adspend will be 36% higher than it was in 2019 Digital will rise from 46% of OTC budgets in 2021 to 49% in 2023 Advertising expenditure by...
Read moreTravel adspend will grow two to six times faster than the ad market as a whole from 2021 to 2023 The travel ad market won’t return to pre-pandemic levels of spending...
Read moreHome appliance advertising will exceed pre-pandemic level by 24% in 2023 Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023 India and Russia to...
Read moreAlcohol adspend to rise from US$6.7bn in 2020 to US$7.7bn in 2023 Alcohol brands spend twice as much on television as the average brand, but will reduce their spending by 2.4%...
Read moreOut-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets...
Read moreTelecoms adspend to return to 2019 levels of spending in 2022 Digital advertising will be the only channel to grow between 2019 and 2023 India and Russia to lead adspend growth...
Read moreGrowth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India...
Read moreIncreased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will spend 57% of their budgets on digital advertising in 2020 Recovery...
Read moreAutomotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets...
Read moreGlobal adspend forecast to drop 9.1% this year Ad market hit hardest Q2; some spend returning, with 5.8% recovery forecast for 2021 Trends driving spend: ecommerce, data-driven personalisation, digital acceleration Expected...
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