Advertising Paysis a unique report, launched at the LEAD 2013 summit. It sets out to quantify and qualify the economic effects of the £16bn spent on advertising in the UK every year....
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from Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire.
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Bertelsmann is looking to sell a €2bn (£1.7bn) stake in Europe’s biggest advertiser-funded broadcaster RTL, which makes UK shows including The X Factor, to finance digital growth and international expansion. Privately-owned...
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Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet...
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CBS Corp., the owner of the most-watched TV network in the U.S., plans to turn its outdoor advertising division into a real estate investment trust, or REIT, and sell the European...
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While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China is the only country among the...
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The Financial Times is being touted for sale by investment banks including Nomura and Bank of America Merrill Lynch for up to £1bn. Banks are said to be seeking offers for...
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Infographic from Soci@l Jumpstart, via How the World Consumes Social Media.
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Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet...
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Everything Is Connected at the Annual Confab. Here’s What to Take Away Read the story at At CES, a View From the Future | Special: CES – Advertising Age.
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