Advertising Paysis a unique report, launched at the LEAD 2013 summit. It sets out to quantify and qualify the economic effects of the £16bn spent on advertising in the UK every year. Every campaign is analysed by the advertiser for return on investment, but what is the aggregate impact on the economy? The answer: for every £1 spent on advertising, the economy grows by £6. Overall, this amounts to a £100bn effect on total GDP.
Read the full report at Advertising Pays.
